Author Marketing Bootcamp
Hey there! I’m doing something new! I’m Sonja Dewing, an award-winning and best-selling author. I also play roller derby for Elevated Roller Derby. But I promise, I won’t make you put on rollerskates!
That’s me signing books at Beastly Books in Santa Fe.
By the end of this 5-week bootcamp, you’ll have:
✅ An email list growing by 25-30+ new readers per month (not just random followers, but people who actually want your books)
✅ A profitable Amazon ad campaign that brings in more money than it costs—even on a small budget
✅ A content system that takes 4 hours per month instead of 4 hours per day (batch, automate, delegate)
✅ A launch strategy proven to get 50+ sales in week one (not relying on luck or hoping the algorithm helps you)
✅ Templates you can use for future book launches
✅ Clarity on what’s actually working vs. what’s wasting your time and money
After 8 years of self-publishing, I’ve learned what works (and what wastes money) when it comes to author marketing.
I’ve published 4 fantasy novels, 4 nonfiction books for authors, and built a membership business (Women’s Thriller Writers Association) from scratch. I’ve spent hundreds of dollars on ads that flopped—and found the strategies that actually work on a limited budget.
Now I’m taking everything I’ve learned and teaching it in a 5-week group coaching program: The Author Marketing Bootcamp.
This is for self-published authors who are:
- Tired of crickets when you launch a book
- Frustrated with Amazon ads that burn through money
- Overwhelmed by social media
- Ready to build a real reader base (not just followers)
AND:
- Willing to spend five or more hours a week beyond our meetings
- Willing to set up (with help) an email system
- Willing to use social media
This is What we’ll cover:
- Week 1: Building the enticement for your perfect reader
- Week 2: Setting up email lists that actually convert
- Week 3: Amazon ads that work with small budgets
- Week 4: Social media without burnout
- Week 5: Launch strategies & automation
What you get:
- 5 live lessons/group coaching calls
- Templates and worksheets
- Private community for support
- My personal feedback on your marketing
Investment: $597
We start January 26, 2026. Limited to 10 authors, so everyone gets personal attention.
Interested? Grab your spot here: (There are plenty of payment options!)
https://womensthrillerwriters.thrivecart.com/author-marketing-bootcamp/
Questions? Drop me a line!
Why do I do this? I love teaching and sharing knowledge. In fact, that’s me on a panel with best-selling thriller author, Kiersten Modglin, and some other great thriller writers at Killer Nashville.
My Bootcamp Guarantee
If you show up to all 4 calls, complete the weekly assignments, and implement what I teach—and you don’t see improvement in your marketing results—I’ll refund your investment. No questions asked.
I’m that confident this works.
What people are saying about my classes and teaching!
From one of my UNM Continuing Education students:
International Publicist, Michelle Tennant Nicholson
But, What if?
❌ “I don’t have time for complicated marketing” ✅ This bootcamp is specifically designed for authors with day jobs. Every strategy is built around the “5-minute author” principle—small actions that create big results.
❌ “I’ve tried ads before and they don’t work” ✅ You’ll learn why your ads failed and exactly how to fix them—including what to do when you have limited sales data.
❌ “I’m not good at marketing” ✅ You don’t need to be. You just need systems that work. I’ll give you templates, files, and step-by-step instructions.
https://womensthrillerwriters.thrivecart.com/author-marketing-bootcamp/❌ “What if I can’t keep up with a 5-week program?” ✅ All Zoom meetings are recorded. The community stays open. You can go at your own pace—but the weekly structure keeps you accountable.
Have questions? I’m happy to answer them! drop me a line.