Blogging can be one of the last things any business owner wants to do. If you didn’t already know, having a blog for your business can lead more traffic to your website. Plus, the more blogs you have, the more chance you have to convert visitors to customers.
Invest In Your Blogging
Think of it this way, blogging is a long-term investment in your website. Your first blog may only bring in one new person to your site, but eventually, a series of 50 blogs will continually bring in new visitors, all of which are potential customers.
As Hubspot say, “about 90% of the leads we generate every month come from blog posts that were published in previous months. Sometimes years ago.”
Breakdown Your Work into Steps
So, when’s the last time you posted a blog? If you’re writing your posts yourself, I suggest combining work into steps:
- Compile a list of as many ideas as possible for your blog
- Create a calendar for your posts – at minimum, I suggest two a month
- Put a program like Grammarly on your computer to help you catch grammar mistakes
- Schedule a day to work on your posts. Write as many as you can in one sitting
- Use a plugin like Yoast to help you with your SEO
- Go back and edit your posts. Do this on a different day as writing
- Schedule those blog posts according to your calendar
- Don’t forget to share links to the posts on your social media
- Then take a break until you need more
Consider Hiring a Writer
Don’t have the time? Consider hiring a contract writer to help you out. Expect to pay anywhere from (Dollar Store level – $5 a post at places like Fiverr; Walmart level – $30 per post; Sears level – $50 per post; Sacks Fifth Avenue level – $125-200)
As someone who writes business related blogs with SEO in mind, and longer blogs, my charges comes out to about $162.50 per blog post. If you’re looking for a Sacks Fifth Avenue level writer, check out more info here.