New Book Promotion is Hard Work

Ha! While I’m marketing my new book, Toy of the Gods, I still have to make a living.

At the same time, I’m working on a proposal document for a bioscience incubator, and a grant proposal that has to do with peptides. Which I have to say both are really cool!

Meanwhile, I’m working on my whole system of book promotion which includes talking to friends and family, emailing contacts (ugg, so many emails!), having special events, contacting businesses for package deals and promotions, writing an article for a magazine, sending out press releases, as well as more creative ideas.

I’ll tell you now that if you are launching anything – new business idea, webinar, a book, you have a lot of work ahead of you! Long nights and lots of coffee.

I need all the coffee!
I need all the coffee!

And the weird thing was, I was planning on launching a completely different book during this time, a nonfiction called Feed Your Creative Writer, and I wasn’t going to have a tight deadline. But when I received a call from Publishizer, and they wanted my first fiction novel on their platform, I jumped at the chance.

Within days of being called, I had my proposal document ready to be launched, hired a brilliant graphic designer (Leslie Reilly) to create my book cover. I also had only a few days to come up with a marketing plan, and get started. Ever since the day that my campaign went live (17 days ago) I’ve been working nonstop on marketing.

The takeaway: If you’re launching anything, at least 3+ months before your launch – talk to experts, have a goal, make a plan, stick to your plan, be creative, and make it as enjoyable as possible!

And if you’re in Albuquerque, come meet me at my Meet the Author event! You can also see my novel on Publishizer, or read the first two chapters.

And good luck on your launch!

I’m Sonja Dewing. I’m published author of  Toy of the Gods and other stories available on Amazon and I’m always seeking adventure. I’m a Social Media Manager and consult with writers on creativity and social media.

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